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8 Powerful Ways Brands Can Use Social Listening Tools

8 Powerful Ways Brands Can Use Social Listening Tools

Social listening tools can boost your business, brand image and marketing strategy. Use these tools to get the insights you need to build a powerful brand and company.



Infographic: Social Media Benefits for Business

An estimated 2.46 billion people use social networks, and just over two billion of these users consume social media on mobile devices.

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Definition: What Is Social Listening?

Understanding what social listening really means is important. Are we all talking about the same thing when we say “social listening”? Here’s the definition you’ve been looking for.

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Three Ways to Update Your Social Media Strategy in 2018

Updating your social media strategy is essential. Here are three updates you’ll need to make to ensure your strategies stay relevant in 2018.

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amaSocial delivers real-time social media insights through AI

7 November 2017 – amaSocial has been using the latest artificially intelligent technology to deliver faster, smarter insights into its clients' social media activities.

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Micro-influencers are Changing Marketing for the Better

Micro-influencers can improve the impact of your brand’s influencer marketing strategy. Many conventional influencers are willing to promote any product for the right price but working with influencers that have smaller social media followings is an opportunity for brands to reach consumers through a more authentic voice.

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Five Types of Social Media Chatbots that Boost Business

Chatbots are making it easier for brands to reach consumers on social media. With the help of bot technology, brands are engaging directly with customers and potential clients on social media messaging platforms. These bots can entertain, assist and inform social media users in the format they prefer: chatting.

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Basics of Social Media Advertising in South Africa

Social media advertising is becoming a powerful marketing tool for South African brands, as more of the country’s consumers join social networks. When you know what you want to achieve and what advertising options are available to you, your marketing message can potentially reach millions of people.

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The Super Quick Social Media Strategy Template

Having a social media strategy in place can help you improve your results on social networks. You might already have a basic social media strategy in mind, but putting your ideas on paper can motivate you to achieve your goals.

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Measuring your Brand’s Impact on Social Media

Social media monitoring and analytics systems allow businesses to make sure they are hitting all the targets in their social media strategy. These tools can also help you track the conversations people are having about your brand.

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