Whether its promoting user-generated content on Friendship Day or posting a tribute on Women’s Day, brands are cleverly incorporating quirky celebration days and holidays into their social media strategy.
Live tweeting your brand’s events gets your social media followers in on the action, whether you’re hosting a product launch, media event, conference, or entertainment for clients. Live tweeting can be easy if you plan ahead, keep things simple, and try out different formats.
Social media targeting helps advertisers reach their audiences on social media with relevant and impactful marketing messages. Once you know who your ideal consumer is, and where to find them on social media, targeting is easy and makes your brand’s advertisements highly effective.
Social video is a powerful tool in the social media marketer’s hands. With videos created specifically for social media platforms, brands can target their ideal audience and bring their brand to life with attractive visuals, one video at a time.
Including emojis in your brand’s social media marketing helps your followers understand your tone of voice in posts and brings out your brand personality. Here are three simple ways to start your brand’s journey with emojis and let these friendly icons grab the attention of your audience.
Get your brand started on Snapchat with clever marketing ideas, like collaborating with creative users or giving your followers a sneak peek at the exciting things your team gets up to.
Social media tracking offers you insights into your business, from revealing information on your target market to measuring the success of your campaigns. Find out what social media tracking can do for you.
Social listening tools can boost your business, brand image and marketing strategy. Use these tools to get the insights you need to build a powerful brand and company.
An estimated 2.46 billion people use social networks, and just over two billion of these users consume social media on mobile devices.
Understanding what social listening really means is important. Are we all talking about the same thing when we say “social listening”? Here’s the definition you’ve been looking for.