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An estimated 2.46 billion people use social networks, and just over two billion of these users consume social media on mobile devices.
Understanding what social listening really means is important. Are we all talking about the same thing when we say “social listening”? Here’s the definition you’ve been looking for.
Updating your social media strategy is essential. Here are three updates you’ll need to make to ensure your strategies stay relevant in 2018.
7 November 2017 – amaSocial has been using the latest artificially intelligent technology to deliver faster, smarter insights into its clients' social media activities.
Micro-influencers can improve the impact of your brand’s influencer marketing strategy. Many conventional influencers are willing to promote any product for the right price but working with influencers that have smaller social media followings is an opportunity for brands to reach consumers through a more authentic voice.
Chatbots are making it easier for brands to reach consumers on social media. With the help of bot technology, brands are engaging directly with customers and potential clients on social media messaging platforms. These bots can entertain, assist and inform social media users in the format they prefer: chatting.
Social media advertising is becoming a powerful marketing tool for South African brands, as more of the country’s consumers join social networks. When you know what you want to achieve and what advertising options are available to you, your marketing message can potentially reach millions of people.
Having a social media strategy in place can help you improve your results on social networks. You might already have a basic social media strategy in mind, but putting your ideas on paper can motivate you to achieve your goals.
Social media monitoring and analytics systems allow businesses to make sure they are hitting all the targets in their social media strategy. These tools can also help you track the conversations people are having about your brand.
The organic reach of posts on Facebook has dropped significantly over time. However, when marketers craft their unpaid posts in the right way, they can still get valuable organic reach. Better yet, they can build lasting relationships with customers.