2019 Social Media Holidays
Working social media holidays into your brand’s content calendar is a great way to increase awareness or promote a cause. But with so many holidays to choose from, picking a relevant day for your brand to celebrate can be tricky. We’ve put together a social media holiday calendar to help you plan your 2019 content strategy.
You can create post copy and creative that showcases how your offering connects with the holiday. Using a holiday’s hashtag on social media allows your brand to promote a particular topic and provides opportunities for your page to be discovered by new followers.
Getting involved in these celebration days also allows your brand to connect with your audience on a personal level, and encourages user-generated content. By posting a question, like asking your followers what their favourite topping is on Pizza Day, or asking your followers to share a photo with their best friend on International Friendship Day, you are able to increase your mentions and create relevance amongst your community.
Social media holidays are also handy for boosting marketing initiatives. You can use your brand’s social media pages to increase awareness and direct followers to your store or online shop. From free doughnuts on Doughnut Day to massive discounts on Black Friday, brands like yours use social media holidays to drive sales.
With so many holiday’s and opportunities to connect with industry topics, it is important to celebrate those that align with your brand messages.
To help you find the right days to celebrate, we’ve put together the ultimate list of holidays to include in your 2019 content plans! Download it here.
Want to tap into a specific target market and increase brand awareness? Read our blog 5 ways to include bloggers in you digital strategy.
Tags: Blog, social media, digital marketing, holidays, content creation, marketing