Social media tracking can give you valuable insights into your business. Tracking mentions of your brand on social media platforms can help you discover information about your reputation, target market, competitors and your industry.Social media tracking services offer a combination of social media monitoring and social listening tools. Together, these tools allow brands to see the posts they are mentioned in and the growth of their presence on social networks.
Here’s what social media tracking can help you do:
Tracking mentions of your brand on social media platforms allows you to see the kind of people who are interested in your products.
Tracking social mentions of your brand’s name can help you spot an issue regarding your business that may go viral.
Social media tracking enables you to understand what your competitors are doing on social media and which of their activities are generating engagement amongst your target market. Use this knowledge to gain insight into your competitor’s marketing strategy and learn what content your shared target market likes to see on social media.