Social listening tools can boost the way companies do business and help brands reach more of their target market. Whether you need to understand consumers better or outsmart your competitors, social listening tools give you the information you need to build a powerful brand and company. There’s a treasure trove of consumer opinions and customer feedback out there just waiting to be tapped into. That treasure trove is social media.One of the most efficient ways to extract these insights is via social listening. Social listening finds insights within social media conversations. It’s the process of analysing social media data to uncover patterns and trends.Don’t confuse social listening tools with social media monitoring tools. While monitoring tools gather social media posts about a brand, campaign or topic, listening tools also draw insights from posts to give businesses what they need to make informed decisions.
A good social listening tool should be able to sort positive and negative social media posts for you according to sentiment.
If your brand’s health on social media is not where it should be, it’s time to take action.