A content generator's new best friend: The Social Cloud

A content generator's new best friend: The Social Cloud

As the saying goes, ‘content is king’, and never has this been more true than in the midst of the information era. Engaging in-the-moment with the online community is a necessity if you want to survive in this customer-centric world. Customers turn to social media for answers to their questions, and the time and manner in which you respond to those queries directly impacts your brand’s reputation and credibility.

When it comes to posting content online, it is vital to ask yourself if the content you are posting is relevant, or if you are posting content for the sake of maintaining an online presence.

Perhaps you don’t know where to start when it comes to creating content. You may be asking yourself questions like:

  • I wonder what my followers want to know?
  • How can I ensure my content aligns with what’s trending?
  • How can I make my content more engaging to generate new leads and increase brand awareness?
Since social media is such a fast-paced industry, it can often mean that articles scheduled a month in advance are no longer relevant by the time they are posted.

There is no ‘one-size-fits-all’ when it comes to mastering social media. Each brand has its own trends and topics to post about that are relevant to their specific industry and clients.

Introducing ‘the social cloud’
amaSocial offers the social cloud as feature that visually represents the popular buzzwords surrounding your brand. The amplification of the words, hashtags or @handles depicts how many times they were mentioned within a specified time frame.

At a single glance, you are able to tailor your work to be in line with what your community wants to know — and, better yet, when they want to know it!

The social cloud allows you to be informed about the conversations surrounding your brand.

Responding to these conversations accordingly will demonstrate that your business is in-tune with what is happening in your industry, aware of trends and ready to engage with issues your audience is facing.

Tip: When creating content, remember to consider the message that you are trying to get across. Add links, images and tags to your post for added impact.

If you’d like to chat to us about the social cloud and how it can impact your social media strategy, contact our team on hello@amasocial.co.za.

Tags: Blog, social media, content marketing