Digital spring cleaning is necessary when it comes to your social media strategy. It helps you stay organised and realign your goals. Follow our four tips to refresh, revisit, rev-up and review your social media strategy.
In order to successfully manage your brand’s reputation on social media, and keep track of your activities, you need to keep track of your mentions. When last did you review the keywords you loaded onto your brand tracking or social listening tool?If you haven’t adjusted or added new campaign keywords, or removed old ones, since your account setup, it’s time to do so now. Tracking the right keywords gives you an indication of the volume of mentions surrounding your brand on social media.amaSocial offers social media tracking solutions to help you manage your brand across different platforms. Use the below as a guide to determine if you need to adjust your keywords.