Bloggers give brands the opportunity to tap into a particular target market and increase brand awareness. This is why more and more brands are collaborating with bloggers and driving their digital strategies into new territories.Brand building is following a more integrated approach, where key messages are being amplified across multiple channels. To achieve multi-channel influence, PR professionals are adding bloggers to their media lists and marketers are working with bloggers to help drive sales and boost awareness on social media.Because bloggers’ content focuses on a specific topic of interest (for example, fashion or motoring), they become key opinion leaders in a specific industry. Therefore, by collaborating with bloggers, brands can more effectively introduce a new product or service to an audience that they may not be able to reach through traditional PR and marketing methods. Consumers are more likely to purchase a product that has been recommended by a blogger as opposed to one that was communicated as a message from a brand. This is because bloggers are seen as a credible source of information and have a positive influence over their loyal audience. When it comes to increasing the awareness of a campaign, bloggers can assist brands by creating a blog post, attending events or including the campaign’s hashtag in their social media posts.
Tags: Blog, Blogs, Bloggers, Social Media, Digital Strategy, Public Relations, PR, Marketing