Using Hashtag Analysis to Understand Campaign Performance

Back in the day Hashtags were overused, and if we are being honest, we didn't even understand why we would put a hashtag in front of #each #and #every #word. But now we know that hashtags play a very important role in gaining visibility and engagement.

 

Your brand has launched a campaign and a social media strategy to go with it, and this includes a hashtag that goes with your campaign. Now, we all know that hashtags play a vital role when it comes to your campaigns. 

 

But, without a hashtag analysis, you are not getting the full story. When your brand makes use of hashtag analysis, you will be able to gain data on:

 

• frequency

• reach

• Engagement, and 

• sentiment.

 

Hashtag analysis for your campaigns gives your band insights into:

 

• Monitor Performance: Are users engaging with your hashtag? Is it becoming popular?

• Evaluate Brand Reach and Awareness: How widely is your message being shared?

• Determine Audience Engagement: Who is interacting with the hashtag and in what way?

• Identify Trends and Discussions: Locate unexpected themes or responses.

 

The key metrics your brand should monitor with hashtag analysis are:

 

• the number of mentions

• engagement rate (likes, shares, comments on hashtagged posts)

• sentiment analysis

• influencer participation, and

• share of voice.

 

So if you want to make sure that your campaign is performing well on social media, using tools like amaSocial ensures you're not just measuring vanity metrics, but gaining deep insights that drive performance.

 

For more insights, take a look at our blog on Monitoring Your Competitors on Social Media — Without Breaking the Rules.

 

*Image courtesy of Canva