Loyalty isn't built by just being present and consistent on social media — it comes from knowing your audience and responding with purpose. By utilising the right tracking tools, you can turn those reactions into lasting relationships.
It may seem sneaky to be keeping an eye on your competitors, but it really is the only way to stay updated while improving your own strategies. You should note that there is a way to monitor your competitors on social media — without breaking the rules.
Working on social media can give you some serious burnout — from keeping up with unpredictable algorithms to scheduling posts on Meta Business Suite, you need to find ways to work smarter and not harder to protect your sanity and your brand image.
A big part of social media management is hoping for and working towards that first viral post. However, it's not necessarily the viral post that changes the growth trajectory of your page, but rather how you respond to it.
Social media serves as an essential means of reaching and engaging with your target audience. However, merely having social media accounts and posting occasionally won't suffice. To be effective, you must develop a robust social media strategy that adheres to the seven Cs.
Pageviews and clicks are not the only things bloggers should be monitoring to gauge their success. Keeping your ear to the social media ground is key to building an online presence that excels and generates profit.
Social media trends change rapidly, and algorithms are always shifting, making it hard to stay updated. However, some elements consistently remain important for your social media strategy.
To trend or not to trend? Buying into trends on social media can be fun and generate lots of short-term traffic. However, timeless or evergreen social media content can be of even more benefit to brands in the long run. You can also create timeless content — you just need to know how!
Social media has taken over the world, and it is crucial for industry professionals to understand the terminology used on these platforms that have become such a big part of our lives.
What is trending on social media is possibly one of the most rapidly changing parts of the digital world. Every few weeks, there is a new aesthetic and people move on to their next big era. This can make it difficult for social media managers to keep their pages performing well consistently.
Did you know that on top of there being different types of influencers, there are also different categories that influencers fall into, depending on the number of followers they have?
Influencers have become a massive part of modern brands' marketing, PR and social media strategies. Being mentioned by even a single influencer can drastically impact how the public perceives a brand, but why is that?
Investing in social media monitoring means learning about many new terms and concepts. One of those is the concept of impact scores. This metric gives insight into the effectiveness of a social media post, based on the effort put into creating it.
Are you constantly cranking out content without knowing if it is hitting the mark or reaching the right people? Social media can be hard enough as it is, but not knowing can make it so much harder. That is why so many social media managers rely on content verification.
When a new brand is started, there is often large amounts of pressure on it to succeed. At the start of a brand’s life cycle, business owners need to do everything they can to get their brands off the ground. Competitor benchmarking can make that task easier, and this blog explains how.
Way back when social media was just used for selfies and connecting with friends and family, brands and businesses relied on emails, in-store surveys and calls to get feedback from customers. Today, social media is still used for selfies but also for customer reviews.
Any PR knows that a communication strategy is important. Every situation, big or small, needs to be shared in an effective and fitting way. In order to do that, you need to have as much information as possible to ensure that you make informed decisions. That means using social media monitoring.
Competitor benchmarking can significantly enhance your social media strategy. By analysing the social media strategy and performance of your competitors, you can uncover insights that will change the game in your favour and help refine your own approach.
Social media has become a key tool for brands to build their presence and increase visibility. However, it can be challenging to determine whether your efforts on social media are effective. This is where social media monitoring becomes crucial.
As a branding strategist, it’s easy to focus on the contents of the media coverage you receive, but it’s important not to lose sight of the bigger picture. The source of your media coverage is equally as important.
When someone hears your brand’s name, what is the first thing that comes to their mind? If you aren’t sure, you are not building a strong enough brand image. A great way to make sure people know your brand is through social media — but you need to use it correctly.
For brands, everything is an event. New products, collaborations and obviously actual events all get the event treatment of press coverage and social posts. But are you using an event hashtag? Every brand has its usual hashtags that get copied and pasted, but events need a little something extra.
Successful brand strategies have two things in common: a solid foundation of facts and a focus on their audience. Brand tracking can provide the knowledge you need to understand the market. This promotes a strong, audience-focussed strategy that will strengthen your brand's public image.
Social media is a necessary tool for almost every industry nowadays. This is especially true for PR pros — not only for their own brand but for their clients as well. There are a few things to make your social media journey much smoother. Check it out:
Your recent industry event was fantastic, and from your perspective, everything went off without a hitch! However, things might not be what they seem — online, that is.
The public’s perception of a brand can sometimes be difficult to determine. Statistical insights into the conversations surrounding your brand on social media can be collected through brand tracking.
Influencers are dominating the marketing landscape. Their followers are quick to jump on any product, place or service they promote, which is why brands are increasingly turning to influencers to market their products or services.
Engagement is the key to any brand’s social media success. It is the thing most social media managers strive to achieve or hope to improve. Monitoring your social media can help you reach your engagement goals.
You may be curious as to whether social media monitoring is truly necessary for PR professionals. The answer is yes! It's a valuable resource that every public relations specialist should utilise.
We’ve heard of AVE in print and broadcast … but what about social media? The answer is right here:
It is easy to think of social media as the thing keeping teenagers busy. It often gets blown off or minimised by people who view themselves as too serious for such things. The truth of the matter is that social media should be taken seriously by any brand hoping to be a success.
You need tailored social media monitoring coverage. Yes, we are braving the bite and putting that statement right out there. Keep on reading to find out why:
Do you know how your brand is perceived online? Do you know what people are saying? If not, then we highly suggest you look into brand tracking for your business. It is key to helping you reach new heights!
2024 is the year to up your brand strategy. If you are trying to reach thousands of new people, your best bet is to collaborate with the right influencers for your brand.
Using a tool without understanding how it works isn’t the best way to start the year ahead — especially when it comes to your social media!
Every business or brand aiming for success knows that a product or offering providing a solution to a real problem is key. But finding, improving and maintaining that game-changing element requires more mechanisms than just said key.
Social media is an essential tool that brands have to make use of if they want to be successful in this digital era. But how do you know if your brand is doing well on social media? Social media monitoring, that’s how!
Social media can help brands and organisations ensure that consumers feel heard and supported. In order to make sure that this approach to customer support works efficiently, the marketing side needs to implement social media tracking.
Brands need to maintain a robust presence on social media platforms to be successful. However, knowing how well your brand is faring in the digital sphere can be a challenge. This is why social media tracking is a must!
Have you ever been told by a professional, post or platform that content strategy is key for brands and businesses? We’re jumping on the bandwagon. Here’s why, and what a content strategy should look like.
When hashtags became a thing, people would hashtag literally everything — I mean every single word on their post. Then it changed, and all you needed was to add two or three relevant hashtags to your post, and you could reach thousands of people instantly.
When it comes to monitoring your social media and your brand's presence online, the process should always start right at the beginning — your own profile.
Creating content has now become a major part of any brand’s marketing strategy. But you can’t just expect to put out content without putting any thought or plan in place. This is why every brand needs to have a content strategy.
We all know that social media can be a fun way to connect or keep tabs on people, but these social apps offer a lot more than connecting with old classmates and family members.
Social media is probably the best thing since sliced bread. When social media platforms blew up for businesses everywhere, life changed in the best way possible!
Influencer marketing is all the rage. It is the go-to marketing strategy for brands looking to get their name out there and gain a social media presence. The trick is finding the right influencer for your brand. Read on to find out how.
Over the last few years, Tiktok has become the ’It-girl’ when it comes to social media platforms! Everyone is using the app, which is why everyone wants to be an influencer on the app and every business wants to use the influencers for their brand. But what about the ROI?
Influencer partnerships are a great way to increase brand awareness and reach your audience in a different way. The important thing is to know what they entail before you get started.
Using influencers has become the norm for marketing and brand’s social media, but why are so many brands joining the influencer bandwagon?
Social listening is a complete game changer for brands. It is a handy little tool that will give you the inside scoop on what is being said about your brand across all social media platforms.
With offerings such as sentiment analysis, social media monitoring can be used to do more than just put out potential fires. This tool is adequately built to give you all the insights that you could possibly need about your consumers.
The benefits of social media monitoring are many! If you're wondering if any of them would be of value to your brand specifically, then keep reading to find out.
In today’s world, social media is very important. In fact, it has become an essential part of our daily lives. Some people even managed to create a career around social media and call themselves influencers.
When you think about it, it's incredible how much an influencer can do for your brand. Ever thought about it? Well then, let's just cap a few of the benefits they bring to the brand’s table:
With social media becoming such a big part in any brand’s message and image, it is important to know what engagement your social posts are getting, who they are reaching and what people are saying about your brand. Tracking your brand activity on social media can give you these answers.
Brand tracking is a very powerful tool. Just one of its perks is that it can assist brands in creating better content — in several ways!
Wanna know what an influencer is? And do you want the short (and most concise version) on top of that? Here it is!
So you started a social media page for your brand. Now what? Well, you need to sign up for social media monitoring — that’s what.
Using paid influencers have become increasingly more popular over the years. This can be expensive and stressful for brands — they want to know if they are getting their money’s worth, and achieving what they wish to achieve by using this method of marketing.
Incorporating brand tracking into your marketing strategy is absolutely essential! It will enable you to monitor your online brand presence and establish how it is perceived — but there are some pitfalls to avoid. Some might be obvious, others … not so much. Below are five common mistakes that marketers make and quick tips on how to solve it.
When a social media crisis arises, and odds are, it will, social media monitoring is your best friend. With solutions such as real-time social tracking, you are able to monitor and analyse what is being said about your brand in the social media sphere, giving you the opportunity to correct any negative sentiment toward your brand, ASAP!
Social media is a mega huge space filled with many people who say a lot of stuff. It’s an environment where people feel comfortable enough to share their thoughts, opinions, interests, preferences ...
However, it’s also a place where a lot of brands make noise. And the only way to cut through the noise is to tell your customers what they want to hear.
Social media monitoring … It’s all good and well to have fancy jargon, but these words actually mean something in the bigger picture. In the social movement, they play roles bigger than what you and I could ever imagine. So, what is social media monitoring, then?
We all know that a good story and a successful business always begin in someone’s garage where one bloke has a brilliant idea and decides to just run with it. Well, amaSocial is no different than the cliché garage story — but we did manage to turn our cliché into a niche.