Why Influencer Mentions Matter

The facts are that social media users are easily influenced and influencers are influential. Being mentioned by an influencer matters because that mention affects a brand’s image and reputation.

 

Increased Brand Reach

Influencer mentions can broaden the audience that a brand reaches organically. Influencers often have a different follower base than the brand itself. Additionally, the follower base is highly engaged and values the influencer's opinions. 

 

A well-known brand is already at an advantage over its lesser-known competitors.

 

 

Improved Consumer Trust

People trust people, so an influencer's audience trusts them more than they trust brands. If an influencer states that a brand provides high-quality products, their audience will be more likely to believe it than if the brand were to make that same statement.

 

If an influencer trusts a brand, that trust will eventually expand into their audience.

 

 

Elite Brand Association

People often follow influencers because they aspire to have a similar lifestyle. When an influencer publicly associates with a brand, their followers begin to see that brand as more elite, which can improve brand image over time.

 

Want to stay ahead of industry trends and optimise your social media content? Read Boosting Your Social Strategy with Competitor Benchmarking.

*Image courtesy of Canva