Five Characteristics of Timeless Social Media Content

What does it mean for social media content to be timeless?

 

Timeless social media content has a long lifespan and generates consistent traffic over an extended period. It usually doesn't go viral and traffic towards it grows slowly and steadily. So, while you can’t expect to see too much immediate growth in your audience from this type of content, it will benefit your credibility and social media longevity in the long run. 

 

So, how can you create timeless social media content? 

 

Content with these characteristics can last longer on social media:

1. content posted on the right platforms — Pinterest, YouTube and Instagram are the top three platforms where posts stay relevant for the longest time after posting

2. informative or educational content

3. in-depth content

4. topics that are always relevant, and

5. understandable and digestible content.
   

 

Looking to measure your brand’s impact on social media? Read Explaining Social Media Post Impact Scores.

*Image courtesy of Canva