Social Media Monitoring: Why Bloggers Need It

Social media monitoring gives bloggers insights into their presence on social media by tracking where they are being mentioned and how they compare to their peers. This can provide benefits that relate to blogging in the following ways:

 

Refine Your Target Audience

When your blog is mentioned on social media, you can evaluate whether you are reaching your ideal audience and who your blog content resonates with most. Whether your blog is shared from a personal account or an anonymous one, you can see who follows it, what other content it posts and how it relates to your blog as long as the account is set to public.

 

Based on these insights, you can adjust your distribution strategy to reach more of your ideal audience or adjust your content to reflect what resonates with your audience more.

 

Get Unfiltered Feedback

Conversations on social media are often raw and unfiltered, so if you can listen in and hear what people are saying about your blog, you will know where you need improvement and where your strong points lie. 

 

You can find the same for your competitors, which can allow you to capitalise on their shortcomings and attract some of their audience.

 

 

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