2024's Social media monitoring terms

Social media monitoring has hit the road running in 2024. With the tool hailing the spotlight in the social space, there are a few terms and focus points regarding its solutions that you should know about: 

 

Brand tracking

Social media monitoring tracks @mentions and hashtags for and by brands.  

 

Content verification 

This is used to check and verify the content published by the brand. 

 

Competitor tracking

This feature tracks the content and activity of the brand’s competitors on social media.  

 

Influencer partnerships

This helps brands to track @handles and profiles of influencer partners. 

 

Backsearch monitoring 

The feature can also assist with ad hoc requests, which is a bit more complex than brand tracking.  

 

If these terms alone haven’t quite convinced you yet, here’s Why brands need social media monitoring. 

 

*Image courtesy of Canva