Building your brand on social media

When someone hears your brand’s name, what is the first thing that comes to their mind? If you aren’t sure, you are not building a strong enough brand image. A great way to make sure people know your brand is through social media — but you need to use it correctly.

 

When you think of Nike, you likely think of its logo, slogan and mission. This is because it has built a really solid brand image through traditional advertising, which you couldn’t skip or swipe past. 

 

Nowadays, it's much harder for brands to establish themselves on social media with the vast amount of competition. 

 

Ways that you can build your brand on social media include:

 

• developing a strong visual brand image

• creating your brand voice

• staying consistent, and 

• building a strong brand story.

 

Curious for more? Click here for all your social media monitoring needs! 

 

Want to know how social media can help your brand? Take a look at How hashtags can lead to brand income.

 

*Image courtesy of Canva