Calculating AVE

We’ve heard of AVE in print and broadcast … but what about social media? The answer is right here:

 

So what is Advertising Value Equivalent (AVE)? 

 

Well, we see AVE as the total organic exposure that mentions have acquired for a brand. 

 

This is based off of an internal algorithm that monitors a brand's reach and following. The AVE provides estimates of what you would have paid if the content had been an ad or was a sponsored post.

 

The calculation is what makes or breaks the offering’s performance and overall value to clients, and it generally differs from provider to provider. 

 

Need a little more intel on the topic? Here’s Social media monitoring in 2024. 

 

*Image courtesy of Canva