How brand tracking is the key to customer centricity

What is brand tracking?
As we’ve discussed in a previous blog, brand tracking is the process of monitoring your brand’s keywords in the social space and identifying what is being said about your business and its industry … Got it? Great. 


Now here’s the fun part. 

How does brand tracking help businesses become more customer centric?
Brand tracking is a social media monitoring tool that helps you listen to what your customers are saying. By using the right keywords, it helps you find out what your customers like, what they want and what makes them tick. 


Now you have all the right info … But what do you do with it?


Easy: You apply it to your strategies. 



By personalising your services, products and communication according to your customers’ wants and needs, you create an experience that is more meaningful to them. 


This helps you to:


Additionally, this will enhance your customer satisfaction and increase your sales. Happy customer, happy company. 


But brand tracking doesn’t just tell you what you need to do to satisfy your clients; it tells you if what you’re already doing works too. It does this by allowing you to measure the performance of your efforts and helping you to gauge what you’ve done right and what you’ve done wrong. It’s as easy as that. 


What’s more is that it allows you to monitor your competitors to see what they’re doing and if it’s working for them. And, it also helps you keep an eye out for new opportunities to impress your customers. Lekker. 

We’re in the business of social media, but do you want to find out how we got into this business? Discover our journey into social media monitoring in our blog, Our Story.