How social listening can help you identify authentic influencers

So here’s the thing: Everyone and their dog is basically a social media influencer these days. But brands need to find authentic influencers to collaborate with in order to reach the right audiences for your brand. 

 

Social listening involves keeping track of and evaluating conversations about your brand, competitors or products. 

 

Before joining forces with an influencer, you should figure out the specific objectives that you hope to achieve.

 

By processing this data, it is possible to find authentic influencers who have the engagement you seek. Additionally, it allows you to partner up with people whose persona and tone fit well with your brand's standards and values, thus potentially leading to a more productive collaboration.

 

Thinking about doing a collab with an influencer? Then check out What to keep in mind when using an influencer.

 

*Image courtesy of Canva