How social media monitoring works

Using a tool without understanding how it works isn’t the best way to start the year ahead — especially when it comes to your social media!

 

So, how does social media monitoring work?

 
The media monitoring tool accesses and identifies data on social sites and platforms. From here, it searches for mentions, tags or specifically-identified keywords within the data. 

 

The platforms have their own respective rules regarding third-party access, so rules will differ. POPI also plays a significant role in how data is accessed.

 

The raw data is then structured according to a client’s needs and provides insights into users, trends and competitors. 

 

There’s more to know about how social media monitoring works. Take a look at Social media monitoring in 2024.

 

*Image courtesy of Canva