How to perform a social media SWOT analysis

You might be wondering — A SWOT analysis for social media? Does that even exist? Short answer: Yes, it most certainly does. Although some think this framework might be outdated, they couldn’t be more wrong!

A SWOT analysis can help brands hone in on what’s working and what’s not in their social marketing strategies. This is done by forcing brands to dig deeper and look at what they’re doing from an entirely new angle.

For example, when looking at the weaknesses of your campaign, you are forced to reflect on why it’s not doing well, and before you know it, you’re diving back into your analytics and looking at all the previous data to see how similar campaigns performed in comparison. This gives you further insight into what has worked and how you can implement it into your current strategy, and potentially improve on it.

And that is just the ‘W’!

Here’s how to perform a social media SWOT analysis:

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