Nano-Influencer or Micro-Influencer? What’s the deal?

We saw numerous articles about influencers and we are having those conversations. Yes! Influencers are still a thing, but their follower volume not so much. The impact of nano- and micro-influencers on their audiences is something to look out for this year.

So, what’s the difference between nano- and micro-influencers?

• Nano-influencers have between 1 000 and 5 000 followers on their social media accounts. The look and feel of their content comes across as real and in the moment. No glitz and glam editing skills or retouched images here.
• Micro-influencers have a larger following than nano-influencers; most of the time, they have less than 10 000 followers.

Both nano- and micro-influencers’ smaller following means that they are able to develop personal relationships with their followers, unlike their celebrity counterparts (also known as macro-influencers) who generally don’t have real connections with followers.

Nano- and micro-influencer are often considered to be experts in their niche. They target a small, specific audience, making their marketing potential very high as people trust their advice.

So, you know that you want to jump on the influencer train, but how do you choose the right one for your social media marketing strategy?

Here’s how:

• Consider what sort of subjects the influencer covers as well as their area of expertise, and make sure that this aligns with your brand.
• Check to see how often they post online. You’ll want to choose an influencer who posts regularly enough to keep their audience engaged, but not too often that your posts will get lost amongst the noise.
• Look into the kind of people who make up their following and ensure that you share a similar target audience.
• Identify how much follower interaction your potential influencers have on their social platforms. The more followers interact with your influencers’ posts, the more reach your posts will likely receive.
• Ensure you pick an influencer who has authority in their niche and who is always authentic and honest in their posts.
• Create content that aligns with the influencer you have chosen. They are more willing to publish content that relates to their specific tastes, which gives your content a greater chance of being shared.
• Make sure that the influencer’s approach is passive when it comes to marketing a product. A more subtle mention of the product will inform followers, as opposed to pushing them away.

With that in mind, you can get the most out of your influencers! But, where to start? Through tracking keyword associations with your brand or product, you will be able to discover the @handles driving those brand narratives you might not yet have uncovered.

amaSocial discovers influencers by mention and by following, allowing you to look at potential brand ambassadors from a content contribution and follower base level.

Get in touch to meet our team and let’s hop on board your influencer discovery journey!