04 Aug 2023

Social media monitoring for journalists

Social media monitoring is a tool that everyone should have in their back pocket. Journalists are no exception to this: If you are writing news worthy pieces on your social platforms, social media monitoring is vital to its success.

 

Journalists that make use of social media monitoring can benefit from it in a number of ways. Here’s a few:

 

  • Receive real-time news updates, giving the ability to report on breaking news more accurately and faster.

  • Pick up on trending topics that audiences would be interested in.

  • Monitor engagement and audience interactions with posts.

  • Track influencers, industry experts in the fields they are interested in.

 

If you want to find out more then take a look at The benefits of social media monitoring.


*Image courtesy of Canva