The Link Between Social Media Monitoring and Influencer Management

Influencer marketing has grown significantly over the years and has turned into a huge part of brand communication. However, with this comes the challenge of managing influencer relationships effectively — this is where social media monitoring comes in.

 

More and more brands are working with influencers to help grow their brand, but how can they actively assess this growth after a collaboration? Social media monitoring is the tool that bridges the gap between influencer collaboration and measurable impact.

 

The Role of Influencer Management

Any brand that is going to partner up with influencers needs influencer management. Influencer management includes:

• vetting
• onboarding 
• collaboration
• maintaining the brand image
• performance tracking, and
• relationship management of influencers.

 

Social Media Monitoring for Influencer Campaigns

Now, when a brand runs a campaign with an influencer, it is vital for that brand to make use of social media monitoring. This is because social media monitoring provides:

• sentiment analysis
• brand mention
• hashtag, and 
• keyword tracking. 

All of which will provide key insights into your collaboration.

 

The Benefits of Social Media Monitoring for Influencer Management

By making use of social media monitoring, it assists influencer management with the following:

• performance tracking
• authenticity checks
• crisis detection
• content insights, and
• audience feedback.

 

If you are interested in social media monitoring, click here!

 

For more insights, take a look at our blog on Why Influencer Mentions Matter.

 

*Image courtesy of Canva