The Purpose of Content Verification

Are you constantly cranking out content without knowing if it is hitting the mark or reaching the right people? Social media can be hard enough as it is, but not knowing can make it so much harder. That is why so many social media managers rely on content verification.

 

As a social media manager, you are constantly putting out content, creating posts, or thinking about content ideas. The various forms of content that are floating around can make it difficult to keep track of it all. 

 

That is why it is helpful to use content verification. It keeps track of: 

 

• when posts are going out

• whether or not they are getting consumed, and

• if the posts are helping you gain followers.

 

When you monitor your content, you will be able to tell whether or not the brand’s social media is generating any leads and sales.  

 

You can then increase the pieces of content that are working well and try something else in place of the content that might not be reaching your targets. 

 

Verification basically allows you to plan more strategically by providing insights into your posts over time. That means you will know what is or is not working, and where you need to make changes. 

 

If you want to start verifying your content, amaSocial can get you started. 

 

Okay, so now you are monitoring your content, but have you ever thought of keeping track of your competitors? Check out Why New Brands Need Competitor Benchmarking.

 

*Image courtesy of Canva