Three social media tips for PRs

Social media is a necessary tool for almost every industry nowadays. This is especially true for PR pros — not only for their own brand but for their clients as well. There are a few things to make your social media journey much smoother. Check it out:
Monitoring your conversations
Keeping an eye on what is being said on social media about your brand, competitors and industry is key. By using a social media tool, you can track trends, hashtags and mentions.
Collaborate with influencers
Relevant influencer collaborations can help your / your client’s brand reach a wider audience and boost your brand's message.
Measure and analyse your performance
Analytics are your friend — use them to track and measure the performance of your campaigns and your content.
Click here for all your social media monitoring needs!
*Image courtesy of Canva