Three Tactics to Include in Your Social Media Strategy in 2025

Despite the challenges brought on by such a volatile environment, social media managers can ensure that their performance stays relatively stable.

 

 

Drop the Hard Sell

 

Many social media managers have brains wired for marketing and driving conversions. However, social media requires them to appreciate delayed gratification.

 

Social media users do not particularly enjoy being sold something by every post on their feed. Algorithms also detect such posts and push them to fewer viewers. This combination creates a snowball effect that, over time, can severely harm your engagement and reach.

 

 

Be More Intentional

 

It is no secret that planning content by using content calendars can make any social media manager’s job much easier. However, every piece of content must be thoroughly considered before it is placed on the calendar. 

 

For every post, consider how it will contribute to your greater brand and social media goals or ask yourself why you’ve placed it on the calendar. You will want to avoid posting just for the sake of posting.

 

 

Invest in Social Media Monitoring

 

To a certain extent, social media management is intuitive to those in the profession. Somehow, social media managers just know what to post and when — resulting in positive outcomes. 

 

Despite this fact, no one is superhuman and it’s rarely possible for social media managers to know how their brand is portrayed across platforms. Social media monitoring can provide brands with information like:

• where their brand's @handles and hashtags are being mentioned

• who is mentioning them most often, and

• how they compare to their peers.

 

 

If you’re interested in social media monitoring, contact us!

*Image courtesy of Canva