What is social media management

Social media is a massive part of the marketing and PR success of any brand. It is a direct link to the public and consumers, which is why companies make use of social media management. But to use social media management to its full potential, you have to know what it is. 

 

Social media management is the strategic handling of your brand's online presence. 

 

Social media managers:

 

• create social media strategies

• curate and schedule content, and 

• engage with the audience.

 

For social media management to work, the manager needs to have all the information on how content is being received by the public to create an effective strategy that will reach its audience in the best possible way. 

 

It is all about turning information and data into strategic social media content. 

 

If you are looking for tips and tricks to make navigating social media a little easier, have a look at What strategic social media content looks like. 

 

*Image courtesy of Canva