What is social media monitoring?

1. The importance of social media 
The world as we know it has been heading in one very specific direction — a social movement. 


Now, we say this because the power is all in the numbers: There are 4.7 billion social media users around the world — which is roughly 59% of our blue little ball in total.


These platforms have impacted brands, organisations and even culture because of their massive integration. If it’s not on social, is it even a real thing?


This is why these digital tools have been seen influencing the way we go about life so significantly: They are the galactic night skies where we have posted the starry-eyed achievements of our respective goals. 


But a star needs to shine, right? Or else, what's the point? 


2. How social media monitoring works 
What it does

The practice is literally in the name: It is all about monitoring what has been shared on social media platforms. 


This helps to keep track of comings, goings and everything in between — where it counts.

 

How it works

Essentially, the offering relies on some fancy code that uses mind-blowing AI structures to track social media content. 


Just some of the things that amaSocial can do, for example, include:

It can really be effective — with the right social media monitoring company, of course. 

3. Why to monitor social media

Family first, right? 


You can monitor your brand

Your brand is like a little kiddo that needs constant supervision. Parents know their job well — and successful brand owners do too.


Like the nanny that never sleeps, however, social media monitoring does the job all for you — but seamlessly. The social media tool keeps everything in the digisphere in check and provides you with feedback in real-time. This gives you the insights you need to keep on the up and up. 


You can give your competition a once-over

While the glare at one’s frenemy might come more naturally to some, a once-over can actually be beneficial to all. A given opportunity can help you to see what works and what doesn’t from an outside perspective. Learn from someone else’s decisions, right?


And while judging is one thing, learning is another. Social media monitoring provides you with the once over you need to learn from those in the same spaces. Getting ahead has never been this easy.


You’ll engage with your audiences more meaningfully


We know that you view your customer as more than just a somebody. They are the one. And what this means is that you put the effort in because you want to. 


By tracking social media, you can quickly pick up your customers’ particular preferences and disinterests, online. Social media monitoring tools provide all the insights into your perfect partner to help you reach out to them in ways that speak their unique love languages. 


You’ll effectively deal with negative scenarios

Got negative feedback on your platforms? Ja … it happens hey. Like in-laws.


But it no longer has to necessarily be a bad thing. With the right social media tools, you can use the negatives to make future positives. And it's all dandy to say it … but let us assure you that social media monitoring will help you do it.