What to consider when working with an influencer

Influencers are dominating the marketing landscape. Their followers are quick to jump on any product, place or service they promote, which is why brands are increasingly turning to influencers to market their products or services.

 

Making use of influencers as part of your marketing plan is an excellent idea. However, there are several things you must consider:

 

• Find influencers who will resonate with your brand.

• Ensure that your brand is consistent with their opinions.

• Utilise macro, micro and nano-influencers.

• Communicate openly and honestly with them, as they respect authenticity.

 

Sign up to amaSocial to find the right influencers for your brand.

 

Thinking of collabing with an influencer? Then check out The power in collaborating with the right influencers.

 

*Image courtesy of Canva