Why you should track your brand activity on social media

With social media becoming such a big part in any brand’s message and image, it is important to know what engagement your social posts are getting, who they are reaching and what people are saying about your brand. Tracking your brand activity on social media can give you these answers.

 

Social media is everywhere. 

 

Brands and companies use social media to promote just about anything. This is where tracking comes in. 

 

By tracking your brand's activity on social media, you can get a clear view of:

• who is seeing your content 
• who is engaging with your content, and 
• what is the conversation being had about your brand. 
  

 

This knowledge allows you to create effective social media campaigns and plan your content to reach the right people with the right message. 

 

Now that you know why to track your brand activity, find out How to manage a crisis with social media monitoring.

 

*Image courtesy of Canva