How to use brand tracking to gauge public perception

The public’s perception of a brand can sometimes be difficult to determine. Statistical insights into the conversations surrounding your brand on social media can be collected through brand tracking.

Brand tracking is like the master key to a multitude of useful tools for PR professionals. But simply having it is not enough. You need to know how to use it to your advantage.

Read on to find out how to leverage it to gain important insights into your brand’s public perception.

Brand tracking by amaSocial is tracking hashtags and @ mentions to report on the conversations surrounding your brand on social media.

There are multiple advantages when using brand tracking to gauge perception — like:

• quantifying the social media coverage your brand receives

• helping to monitor the sentiment of conversations taking place around your brand, and

• evaluating whether your brand exceeds or fails to meet the expectations of the public.

Using these insights, you can determine how the public perceives your brand and what you need to do to improve.

Are you still on the fence about social media for your brand? Read about The importance of having social media for brands.

*Image courtesy of Canva