The importance of having social media for brands

It is easy to think of social media as the thing keeping teenagers busy. It often gets blown off or minimised by people who view themselves as too serious for such things. The truth of the matter is that social media should be taken seriously by any brand hoping to be a success.

 

The truth is all in the numbers: There are 4.95 billion social media users — which is roughly 61% of everyone in the world.

 

Social platforms have impacted brands, organisations and even culture. If it's not on social, is it even a real thing?

 

We might not realise it, but it impacts all of the choices we make. It can also mean the difference between knowing or not knowing about a brand and feeling a connection with that brand. 

 

Now that you are aware of the power of social media, take a moment to find out How social media monitoring works to take your social media to the next level. 

 

Are you looking to add some extra power to your brand’s social media? amaSocial can help you do just that through social media monitoring. 

 

*Image courtesy of Canva