Social Media Monitoring: What is it

What is Social Media Monitoring?

Essentially, social media monitoring is the process of keeping track of what is being said about your brand on social media platforms. 

 

This is done through tracking:

 

• keywords

• hashtags 

• @ handles, and

• verified content.

 

Why Should You Use It?

For those in charge of a brand, it is crucial to be aware of what is being discussed online by who. This allows for strategic decision-making and social media management.

 

What Are The Benefits?

Benefits of social media monitoring include:

 

• campaign analysis

• identifying key influencers

• event monitoring, and

• industry insights and trends.

 

Click here for all your social media monitoring needs! 

 

If you enjoyed this piece, then be sure to take a look at How brand tracking can help shape a brand strategy.