How brand tracking can help shape a brand strategy

Successful brand strategies have two things in common: a solid foundation of facts and a focus on their audience. Brand tracking can provide the knowledge you need to understand the market. This promotes a strong, audience-focussed strategy that will strengthen your brand’s public image.

 

Tracking relevant mentions on social media can provide valuable insights into your brand's public perception, which is crucial when drafting a brand strategy.

 

Monitoring the conversations and mentions surrounding your brand holds many advantages, for example:

• gauging the public's perception of your brand

• uncovering consumers' preferences, and

• identifying competitors' strengths and weaknesses.

 

These insights can guide you toward building a strategy that caters to a positive brand image, the needs of your consumers and any gaps in the market that your brand can fill.

 

Are you a PR looking to streamline your process? See our blog on Why PRs need social media monitoring.

 

*Image courtesy of Canva