Different Types of Influencers

Did you know that on top of there being different types of influencers, there are also different categories that influencers fall into, depending on the number of followers they have?

 

Partnering with an influencer can be beneficial for your brand, but it's important to choose the right one for your campaign. Consider the different types of influencers to make an informed decision.

 

Mega-Influencers

These are influencers who have more than a million followers and have celebrity status. They are also your most expensive influencers to work with and will help your campaign with the amount of people they reach.

 

Macro-Influencers

These influencers have between 500 000 and 1 million followers and are categorised as B-grade celebrities or industry professionals. These influencers are great for reach and getting people to talk about your brand.

 

Mid-Tier Influencers

Mid-tier influencers have between 50 000 and 500 000 followers — these influencers have worked long and hard in their industry to build strong and lasting relationships with their followers. If your brand is looking to partner with an influencer with a loyal following, this type is for you! 

 

Micro-Influencers

With a following between 10 000 and 50 000, these influencers have a very high engagement rate on their content. They have a following that not only trusts them but also relates to them — if you are looking to grow your brand name in a community-type way, these are the influencers you are looking for.

 

Nano-Influencers

These are the smallest types of influencers who only have a following of around 1 000 to  10 000. They are usually niche-focused and have the highest engagement rate out of all the influencers. Nano-influencers usually have very close relationships with their followers  — so they are perfect if your brand is niche-based.

 

For more on influencers take a look at Why Influencer Mentions Matter.

*Image courtesy of Canva