Boosting Your Social Strategy with Competitor Benchmarking

Having insights into your competitors' social media strategy and performance isn't the final step in your social media monitoring strategy.

 

What you do based on those insights is what makes the difference. Here's how using social media monitoring can boost your strategy:

 

Identifying Key Competitors 

Analysis can pinpoint your most direct competitors in your industry. You can then keep track of their metrics, like engagement rates and follower counts.

You can compare your own social media efforts to your competitors' performance and gauge where you stand in the race.

 

Analysing Competitor Content

Identify posts in your competitors' strategies that generate high engagement, and note how they interact on socials and the platforms they are most successful on. This is especially helpful to organisations new to the social media game!

 

Your competitors probably made mistakes at the beginning of their social media journey, so always try to learn from them. You can:

• experiment with similar content formats

• adjust your game plan to avoid making the same mistakes as others, or

• simply keep your ear on the ground to ensure you’re not falling behind.

 

With competitor benchmarking, you can stay ahead of industry trends and optimise your content — boosting your social media presence.

 

Do you find yourself wondering what the public thinks of your brand? Learn How to use brand tracking to gauge public perception. 

 

*Image courtesy of Canva