Defining a social media influencer

In today’s world, social media is very important. In fact, it has become an essential part of our daily lives. Some people even managed to create a career around social media and call themselves influencers. 

 

Social media influencers have become quite popular. A lot of people follow influencers and some even have the dream of becoming one themselves. But what is an influencer really? 

 

Influencers are people with a significant number of followers on social media. They use their popularity to influence the opinions of their followers. 

 

Influencers often sign deals with brands to promote their products or services. They can even influence opinions and promote a specific lifestyle.

 

If you are looking for more influencer-related content, have a look at The different types of influencers. 

 

*Image courtesy of Canva