The different types of influencers

Influencers come in many different shapes and sizes, and they all serve a very important role in the social media ecosystem:

 

Mega-Influencers

They have one million followers on at least one social media platform and are usually celebrities.

Macro-Influencers 

These are the most common influencers and mostly consist of B-grade celebs and industry experts, with a following between 500 000 and one million. 

Micro-Influencers

They have between 10 000 and 50 000 followers on a single social platform, and are usually your everyday person that has built up their following with their specific insights.

Nano-Influencers

These have less than 1 000 followers and they have expertise in a niche field.

 

If you want to find out more about influencers, then check out our blog piece, What is an influencer?

*Image courtesy Canva