Why PRs need social media monitoring

You may be curious as to whether social media monitoring is truly necessary for PR professionals. The answer is yes! It's a valuable resource that every public relations specialist should utilise.

 

Social media monitoring is a vital tool in PR — without it, even the most seasoned professionals would struggle to stay abreast and manage their brand or client's public image.

 

With the help of social media, a PR can:

 

• keep an eye on competitors and any crises that they are facing

• manage their client’s brand reputation by putting a stop to rumours and any false information, and

• measure and analyse the success of their PR campaigns.

 

If you want to sign up for social media monitoring, then click here!

 

Want to find out more? Then check out How social media monitoring works.

 

*Image courtesy of Canva