How social media monitoring helps with using paid influencers

Using paid influencers have become increasingly more popular over the years. This  can be expensive and stressful for brands — they want to know if they are getting their money’s worth, and achieving what they wish to achieve by using this method of marketing. 

 

Brands often spend the money they would have for billboards on TikTok videos and Instagram posts from paid influencers. 

 

When you spend the big bucks, you need to know what the return on investment is. 

 

Social media monitoring tracks the content your influencers post and reveals the number of likes, comments and overall engagement of the post.  

 

By using social media monitoring, you can also identify influencers that fit your brand and will reach your intended audience. 

 

Have we peaked your interest in using influencers? Have a look at What is an influencer to find out more. 

 

*Image courtesy of Canva