ROI for influencers on TikTok

Over the last few years, Tiktok has become the ’It-girl’ when it comes to social media platforms! Everyone is using the app, which is why everyone wants to be an influencer on the app and every business wants to use the influencers for their brand. But what about the ROI?

 

Influencers are no longer something you have to explain to your parents. It’s an actual career and most people dream of becoming one. 

 

Becoming an influencer is one thing, but making it a lucrative and sustainable career is another.  If an influencer wants to maximise their ROI on Tiktok, they will need to: 

 

• boost engagement with posts 

• collaborate with other creators to get more followers

• get brand deals and sponsorships, and

• use analytics to measure the impact of posts. 
  

 

If you are looking for more influencer insights or related content, you will love our read on Defining a social media influencer.

 

*Image courtesy of Canva