Social media monitoring: Prove the worth of your influencer

Social media tracking is nifty in that it proves the worth and ROI of social influencers. Here’s how:

 

Brand tracking searches for selected keywords and identifies correlating content. This can track influencers’ content and identify their ROI towards your content cluster. 

 

There’s also competitor benchmarking. It can measure their performance against other brands and influencers, helping you to validate their ROI.

 

Even when the content they post is not directly associated with your brand, social media monitoring tracks industry topics to see what ROI they brought to those conversations — because they actually impact your brand too. 

 

Do you want to know a bit more? We got you! Let’s start here: What is an influencer?

*Image courtesy of Canva.