Three Social Media Tips for Your Brand

Social media trends change rapidly, and algorithms are always shifting, making it hard to stay updated. However, some elements consistently remain important for your social media strategy.

 

As a brand, using social media is an inevitable part of your brand strategy. But knowing what you should be doing to ensure your brand's social media pages are successful can be a challenge. 

 

So, here are three things that will always be relevant to your brand's social media strategy.

 

Establishing Your Brand Voice

It's crucial to define your brand voice, as it will establish the tone for your social media content. Creating a persona around your brand will help you continuously create consistent content.

 

Creating Authentic Content

The content that people absolutely hate finding online is anything fake or forced — always create social media content that is authentic and genuine. 

 

The content you create should deeply resonate with who you are as a brand. So, don't hop on a trend just because everyone else is — if it does not match your brand's aesthetic, it will fall flat.

 

Prioritising Accessibility

Accessibility is important because social media is intended for all users, despite our varying abilities. Ensure that your videos include subtitles, images have ALT text and all content is easy to read, clearly visible and makes use of inclusive language.

 

For more social media insights take a look at these Five Characteristics of Timeless Social Media Content.

*Image courtesy of Canva