Using social media monitoring to uncover consumer insights

With offerings such as sentiment analysis, social media monitoring can be used to do more than just put out potential fires. This tool is adequately built to give you all the insights that you could possibly need about your consumers.  

 

Social media is where users express ideas,  emotions and perspectives. It also significantly influences their purchasing decisions and culture. 

 

With this in mind, social media monitoring should not monitor surface-level engagement, reach, demographics and sentiment. It simply has to offer more. 

 

And so, it produces meaningful data surrounding consumers, revolving around generating actionable recommendations from what it finds. 

 

Monitoring elements like trends, preferences, pain points and keywords helps to paint a clearer picture of consumers:

 

• expectations

• customer journey, and  

• approaches to purchase decisions.  

 

Not convinced that this could give you meaningful insights into your consumer base? Why not dig deeper into the conversation and check out Why you should track your brand activity on social media.

 

*Image courtesy of Canva