Why brands need to know who’s mentioning them online

As a branding strategist, it’s easy to focus on the contents of the media coverage you receive, but it’s important not to lose sight of the bigger picture. The source of your media coverage is equally as important.

 

Knowing what is being said about your brand — and who is saying it — is vital for evaluating your brand’s performance in various aspects of corporate communication. 

 

Tracking brand mentions can:

• provide insight into what demographics most relate to your brand

• indicate how successful your communications are in reaching the target audience, and

• help identify potential influencers to establish relationships with.

 

With these valuable insights, your brand can improve its marketing and publicity results.

 

Still on the fence about social media monitoring? See our blog, Why PRs need social media monitoring.

*Image courtesy of Canva.