Why marketers track social media activity

Social media can help brands and organisations ensure that consumers feel heard and supported. In order to make sure that this approach to customer support works efficiently, the marketing side needs to implement social media tracking.

 

Why?

 

It directly builds off of your communications strategy with external stakeholders because you are meeting them in a place they are already in. 

 

How? 

 

Social media tracking allows you to monitor the attention and engagement that you draw on social platforms. 

 

You can then turn this data into meaningful insights to better accommodate, help and provide solutions for your target base in the coming future. 

 

When?

 

It depends on how fast you can type to get in touch with us!

 

Caught your intrigue? Read on if we left you asking, What is social media tracking?

 

*Image courtesy of Canva