Why PR pros need social media monitoring

Did you know that social media monitoring is an essential tool for PR pros? Without it, you won't be able to monitor your brand or client’s reputation.

 

You might be wondering if social media monitoring really is necessary for PRs. Simply put: Yes, it is — and it’s a great tool that every public relations professional should make use of. 

 

Let me tell you why …

 

• For crisis management, you'll be able to see what is being said on social media and put fires out before they spread. 

• Regarding brand reputation, you can stop rumours and any false information being spread.

• You are able to measure the success of your PR campaigns through social media.

 

Want to find out more? Then check out: Social media monitoring: Prove the worth of your influencer. 

 

*Image courtesy of Canva