Why to use hashtags

Ever thought about hashtags — if they help and how to use them more effectively? This blog is a good place to start in taking the conversation further …

 

By using the right hashtags, you can:

 

Increase visibility

The hashtag highlights topics discussed in a post. Those searching for the same kind of topics will be directed to your posts because of your hashtags. 

 

Boost engagement

The higher your reach, the higher chances you have of increasing engagement. One will automatically lead to the other. 

 

Track posts’ performance more effectively

The hashtag acts as a filtering option to categories or group posts — which makes analysing post performance easier. 

 

 

But here’s the catch: You cannot use just any hashtag. Read here to find out Why you should use the right hashtags.

*Image courtesy of Canva