Why you should make use of social listening

Social listening is a complete game changer for brands. It is a handy little tool that will give you the inside scoop on what is being said about your brand across all social media platforms.  

 

So you’ve created a marketing campaign or launched a new product — now what? Well, now you need to know what the public thinks about it.

 

Social listening is a way for brands to listen in on what exactly what is being said about them across all social media platforms.

 

The point of it is to gain insights into what the public thinks, as well as to know if you have a PR crisis on your hands.

 

Looking to find out more? Then check out Why PR pros need social media monitoring. 

 

*Image courtesy of Canva