Why you should set social media goals

Social media can be super fun! It can be a great way to connect with your audience and communicate with your brands. But if you don’t use it with a goal in mind, you might as well not even do it at all. 

 

Social media goals can be tricky.

 

You need to balance out the big dreams you have with the reality of what is achievable. 

 

So, why set them in the first place? 

 

Goals are what drive your posts. If you don’t have goals, your posts won’t have a purpose. 

 

For example, you need to determine if you are working to boost brand awareness or promote engagement. 

 

Before you start chasing numbers, remember that your goals need to be:

 

• specific 

• attainable, and 

• measurable.  

 

Social media can be the best or worst thing to happen to your brand. We want to help you make it the best! Check out Why marketers track social media activity.

 

*Image courtesy of Canva